The voiceover market in India has been growing at a rapid pace in recent years. This is due to the increasing demand for voiceovers in various industries such as advertising, broadcasting, e-learning, audiobooks and others as these areas have sparked the need for continuous advancement in voice over-related technologies and thus, have aided the ascension of the industry to new heights.
The growth of the voiceover industry in India can be attributed to the following factors:
-Firstly, if a video includes a good voice, it will always leave a long-lasting impression on listeners. It helps audience to remember the brand for a long time. Therefore, there is a huge importance of voice-over to increase engagement.
– Secondly, advertising is one of the key applications of voiceover services. The demand for voiceover services in advertising is rising because of the growing need for engaging audio content. Through voiceovers, advertisers can deliver the message in a very effective way. Voiceovers can also help in creating a brand identity. Around 80% of online consumers show more interest to buy a product or hire service after viewing the brand’s video. Hence voice-over is a must, not only to influence audience but also to convey information in their native language.
– Thirdly, there has been a significant rise in audio streaming services such as engaging podcasts, Audio Books and other music streaming platforms. These platforms are gaining popularity at a significant rate and are one of the most influential platforms nowadays. The need for voices to uplift the listeners’ experiences is growing exponentially.
-Fourthly, including a voice over in E-learning course not only adds value to the product but can be an effective tool to attract more customers and increase your profit. Also adding a voice to an online learning process helps users master new knowledge faster as it makes it more personal.
– Fifthly, the need for creating multi-lingual training courses in the corporate world to adjust the cultural diversity of employees is also on ever high. So, rather than creating the video training content in different languages, the same video is used with voice overs in different languages. So there has been a rapid growth in bilingual language which has led to an increase in the demand for voiceovers.
– Another factor is that voiceover has also contributed to the growth of the voice over industry is the increasing popularity of social media. Social media platforms such as YouTube and Facebook have made it easy for businesses to reach a large audience with their video content. This is due to the fact that voiceovers add value to the content and make it more engaging and interesting
To sum up , we can easily conclude that the voice over industry is booming and the industry is expected to continue to grow.
